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Why marketers need to develop mobile-specific campaigns

IProspect's Jeremy Hull talks in this interview about the challenges of measuring mobile marketing and how marketers need to develop more sophisticated methods for mobile, not just rely on the same...

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BlueHornet Appoints Claire Long as CFO

Claire Long, a senior executive with more than 20 years of financial leadership experience, has joined BlueHornet as its chief financial officer . Long is responsible for executive oversight of...

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