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Dentsu's iProspect Grabs Covario, Looks To Strengthen Search

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The Dentsu Aegis Network acquisition of Covario announced Wednesday will bring its search subsidiary iProspect new clients, strategies and a stronger position in market segments like business-to-business and high-tech -- and will add to iProspect's existing strength in travel and retail, among other areas. Jeremy Cornfeldt, president iProspect U.S., called the overlap in clients "minimal to almost none."


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